🧪 Plan Next Variable Test for Update 3.82\n\nParent Story: SMR-58 - Variable Testing Pipeline \nObjective: Determine which single variable to test in the next update based on research findings\n\n---\n\n## 📊 Testing Pipeline Context\n\n### Current Status:\n- Version: 3.81 (ISCR: 53.81)\n- Baseline: v3.72 (ISCR: 43.72 with 50% reduction + 1 week trial)\n- Improvement: +10 points since establishing baseline\n- Method: Single variable change per testing cycle\n\n### Proven Success Factors:\n- ✅ Paywall after onboarding (+10 points)\n- ✅ Review prompts after paywall (ASO boost)\n- ✅ 50% paywall reduction + 1 week trial (baseline)\n- ❌ Pricing experiments (no improvement, stopped)\n\n---\n\n## 🎯 Variable Test Candidates for v3.82\n\n### Based on Existing Infrastructure:\n\n#### Option 1: Onboarding Flow\n- Variable: 'ONBOARDING': 'old' → 'ONBOARDING': 'new'\n- Hypothesis: Improved onboarding flow increases completion → paywall conversion\n- Risk: Low (can easily revert)\n- Potential Impact: High (affects all new users)\n\n#### Option 2: Paywall Technology\n- Variable: 'REVENUECAT_CURRENT_OFFERING': false → true\n- Hypothesis: Professional paywall solution improves conversion rates\n- Risk: Medium (revenue critical)\n- Potential Impact: High (industry-optimized solution)\n\n#### Option 3: Trial Duration\n- Variable: Current trial length → modified duration\n- Hypothesis: Optimal trial duration improves trial→paid conversion\n- Risk: Low (easy to adjust)\n- Potential Impact: Medium (affects trial users only)\n\n---\n\n## 🔍 Decision Framework\n\n### Criteria for Variable Selection:\n1. Impact Potential: How much improvement possible?\n2. Risk Level: How easily can we revert if needed?\n3. User Segment: How many users affected?\n4. Implementation Ease: How quickly can we implement?\n5. Measurement Clarity: Can we clearly track the impact?\n\n### Dependencies:\n- Results from SMR-147 (v3.72-3.81 analysis)\n- Results from SMR-148 (Figma onboarding review)\n- Current Firebase Remote Config capabilities\n- Development team capacity\n\n---\n\n## 📋 Deliverables\n\n### Test Plan Document:\n- Selected variable for v3.82 testing\n- Clear hypothesis and success metrics\n- Implementation timeline\n- Risk assessment and rollback plan\n- Measurement methodology\n\n### Success Metrics:\n- Primary KPI definition\n- Target improvement (realistic range)\n- Test duration and sample size\n- Statistical significance requirements\n\n---\n\n## ⏱️ Timeline\n\n- Research Completion: After SMR-147 & SMR-148\n- Variable Selection: 1-2 hours analysis\n- Test Plan Creation: 2-3 hours\n- Stakeholder Review: 1 hour\n\nTotal: 4-6 hours (after dependencies complete)\n\n---\n\n## 🎯 Expected Outcome\n\nGoal: Select optimal single variable for v3.82 testing cycle that:\n- Has highest potential for positive impact\n- Builds on proven success patterns\n- Minimizes risk to current performance\n- Can be clearly measured and evaluated\n\nSuccess Target: Continue upward trend from 53.81 → target 58-60+ ISCR"