📢 MARKETING TASK - Push Notifications Campaign

Task Type: Mobile Marketing & User Engagement
Platform: Mobile App Push Notification Service

Objective:

Create and implement push notification campaigns to increase user engagement and retention.

Requirements:

Campaign Strategy:

• Define user segments for targeted notifications

• Create notification content and messaging

• Set up automated push sequences

• Establish engagement metrics and KPIs

Technical Setup:

• Configure push notification templates

• Set up delivery scheduling

• Implement tracking and analytics

• Test notification delivery across platforms

Campaign Types:

• Onboarding notification sequence

• Feature update announcements

• Schedule reminder notifications

• Re-engagement campaigns for inactive users

• Premium feature promotions

User Experience:

• Optimize notification timing

• Personalize content based on user behavior

• Implement opt-out management

• A/B test notification content

Success Criteria:

• [ ] Push notification platform configured

• [ ] User segments defined and implemented

• [ ] Notification templates created

• [ ] Automated campaigns set up

• [ ] Analytics tracking implemented

• [ ] First campaign launched successfully

• [ ] Engagement metrics show improvement

• [ ] User opt-out rates remain low

Estimated Time: 4-6 hours