📧 MARKETING TASK - Email Campaign Setup

Task Type: Marketing Campaign Development
Platform: Email Marketing Platform (Brevo/External)

Objective:

Create and launch an email marketing campaign to engage users and promote app features.

Requirements:

Campaign Strategy:

• Define target audience segments

• Create email content and design

• Set up automated email sequences

• Establish campaign metrics and KPIs

Technical Setup:

• Configure email templates

• Set up tracking and analytics

• Test email deliverability

• Implement A/B testing for subject lines

Content Creation:

• Welcome email sequence

• Feature announcement emails

• User engagement campaigns

• Retention and re-engagement emails

Success Criteria:

• [ ] Email campaign platform configured

• [ ] Target audience segments defined

• [ ] Email templates created and tested

• [ ] Automated sequences set up

• [ ] Analytics and tracking implemented

• [ ] First campaign launched successfully

• [ ] Performance metrics established

Estimated Time: 4-6 hours